MOMENTUM GROWING FOR 2G TRAVEL PLANS
The second generation of area wide Travel Planning arrives with the launch of Momentum, a unique partnership between a leading Transport consultancy, an online Travel Plan specialist and an established marketing communications agency.
Mayer Brown, The Workplace Travel Plan Company and Reeves Green Partners Limited have joined forces to tackle everyone's Travel Planning nightmare - sustainability.
Influencing travel behaviour and delivering change, the team promises to provide a one-stop shop for government agencies and private developers looking to create a sustainable Travel Plan that will enhance a community's quality of life and reduce its carbon footprint.
Mayer Brown's Senior Consultant Gareth Woodberry said: "Cherry picked from the best available professionals, Momentum is a consortium that offers a unique and single minded solution to 'Travel Plan tail-off'. Our aim is to maximise public benefit, not just in the short term, but also in the long term. Mayer Brown brings its expertise and inventive approach to transform the way Travel Plans are delivered on the ground."
Peter Wignall, Managing Director, The Workplace Travel Plan Company, added: "This is great news for clients requiring Travel Plans at any level. All three partners in Momentum aim to maximise the benefits of area wide Travel Plans and work with those it effects to ensure a great legacy is left behind once the consultants move away. Our 'Travel Plan Builder' software allows clients to save time and money by making it easy to develop a bespoke plan online."
Graham Green, Director, Reeves Green Partners Limited, commented: "To ensure that Momentum leaves a lasting impact, marketing has a vital role to play. Attitudes to car use, the financial implication of travelling to work and the need for a more active and healthier society are a great platform to promote an area wide Travel Plan. This second generation Travel Plan solution will ensure that the communities affected are truly able to sustain the progress they make."
For more information, please contact: Lisa Ridgway on 07890 609933
Download PDF (1082k)June 8, 2008